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Marketing Beyond ROI

In All, Business, Marketing by Ben

Marketing is a funny thing. It’s an art. And, it is most definitely a science. Marketing without numbers is like sailing without instruments, charts, compass, or even looking at the stars. …

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Being Clear About Transparency

In All, Business by Ben

Transparency. Social Responsibility. Sustainability. These are big words of our day as it pertains to contemporary business strategy. But, what is it really? What is transparency? It is certainly a …

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Marketing like Disney

In All, Business, Marketing by Ben

Marketing is both an art and a science. And, I get asked all time, “what is marketing?” My answer: Creating demand. Marketing, at the most sophisticated levels, simply creates demand. While …

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5 Tips for Brand Dominance

In All, Business by Admin

Branding has evolved from a subset of marketing into a marketing speciality. Just by performing a superficial survey on the world’s strongest brands, we find that the stronger the brand, …