Branding is one of those topics that I just love. It also, in part, got...
Continuing our Perspectives series on content marketing and brand narratives, today — CEO, Gene Shirokobrod...
Have you heard of one of our hosts Dr. Erson Religioso? Dr. E shares 2...
In a recent blog post, we talked about how digital media has finally reached this...
Whether you are a student, new-grad #FreshPT, established professional, business owner, or find yourself within...
It’s not surprise nor secret: Physical Therapist know little to nothing about business. The most...
During the APTA Private Practice Section Annual Conference in Las Vegas, Dr. Gene Shirokobrod and...
We are thrilled today to share with you today’s guest post, coming from NY Times...
Branding. Branding. BRANDING! So, I’ve been doing a lot more reading, research, and realizations about...
Marketing is a funny thing. It’s an art. And, it is most definitely a science....
Still can’t get enough of this pic from @DrBenFung Be you, do you, always stay...
Chief Content Officer. What kind of job is it, exactly? Well, it’s a dynamic blend of...
On this episode of Therapy Insiders podcast, we take this show on the road. If...
Well! While many of the UpDoc Media team is out at the American Physical Therapy...
Branding is always a big topic in business. It’s always an interesting talk because there...
Transparency. Social Responsibility. Sustainability. These are big words of our day as it pertains to...
We’ve all heard of the 80/20 Rule. It’s typically applied to management issues like: 80%...
“A brand for a company is like a reputation for a person. You earn reputation...
Branding has evolved from a subset of marketing into a marketing speciality. Just by performing...