The Content You Need to Know

In 2015, UpDoc Media released its first ever salary and job market outlook report — which incidentally was the first concerted place for Physical Therapy to find its answer to “normal pay.” The year after, it was rebranded into the PT Job Market Pulse, then the Job Market Pulse to include the entire spectrum of rehab therapy. Soon after, other professions joined the mix.

This year is a big year — it is YEAR TEN of the Job Market Pulse salary transparency, wage literacy, and job market trends reporting series.

This edition, unlike a few of the past years, will be a very much macro-focused view of the job market. There are a few reasons for this. First, it’s been 10 years of doing this — we should take a look back at the major ebbs and flows. Secondly, there have been a growing amount of reports made available; though, not many are independently (and, openly) sourced the way the Pulse is. Nevertheless, combined with A.I. tools, we felt this year’s periodical would be most helpful if we were to take a look at the grander items and issues in our industry.

Key features to this edition:

  1. How has PT and Rehab Therapy pay changed over these last 10 years?
  2. What key issues are affecting our industry's economic health?
  3. Why are we still seeing the shifts and disruptions in the workforce?

Below is a table and graph of pay over the last 10 years for Physical Therapists.

UpDoc Media Pulse 2025 Year Ten Trend

Also Featured in Year Ten

A deep dive discussion and analysis regarding intention to stay versus pay, versus supervisors and managers, and a look at what the talent desires in their employment experiences.

UpDoc Media Job Market Pulse Pay vs. ITS 2025

Do We Have Good Leaders?

We also dive into the realities of pay versus setting, and also look at the influence of leadership at various levels as well as how they are rated by the workforce at large.

What Motivates the Workforce?

There is also a deep dive into applicant priorities within and outside of the direct compensation package.

Below is the overall industry score of Intention to Stay and its distribution. We also have satisfaction scores for Immediate Supervisors, and Upper Management — and, there is a BIG TALE to tell in this.

UpDoc Media Job Market Pulse Intention to Stay 2025

What else is in the report?

  • Tabulated breakdown of multiple views of pay versus industry factors.
  • Answers to the question of: "Does experience pay more?"
  • Multiple analyses on pay versus cost of living and inflation over time.
  • A meta, macro, and micro view of where rehab therapy needs to go moving forward.
  • And, a Voices of the Job Market sentiment analysis of what we really need to hear — both as colleagues, and as managers within the industry.

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