Reputation Matters
- Nearly 80% of healthcare consumers state that a health provider’s trustworthiness is the most important & desired trait.
- For which, 68% of consumers state they would be willing to travel further for a better healthcare experience.
- 43% of baby boomers are using social media for health information.
The digital footprint of your company is the living standard of our brand’s reputation. The online reviews submitted by public users gives the impression of a track record — good or bad. Consumers regularly rely upon online search returns, online reviews, and a social media content as a gauge of trustworthiness.
Compounded by the fact that: (1) Over 95% of website traffic comes from the first two pages of search returns, and, (2)the #1 search return on Google gets ~33% of search traffic. Reviews & Reputations Management isn’t just how people come to choose us, it is also how they come to find us.
Reviews, Reputation, and Search Engine Optimization
Online Reviews and Reputation Management is actually a key piece to contemporary Search Engine Optimization (SEO). Why? Because search engines scour online business listings such as Google My Business (aka. Google Places) and Yelp to make their algorithmic determination of how relevant your company is to a searching consumer’s shopping needs.
An Unexpected Metric Payers Are Asking For
Surrounding the American Physical Therapy Association’s Private Practice Section conference in Fall of 2018, we noticed a widespread trend that payers were asking practices for an unexpected customer metric — patient satisfaction.
Satisfaction can be measured through standardized queries such as the Net Promoter Score (NPS), the Customer Effort Score (CES), and the Customer Satisfaction Score (CSAT). Part of UpDoc Marketing’s proprietary methodology in review campaigns is in objectively measuring customer satisfaction for our clients to not just win over reviews, but also to guide strategic next step recommendations on how to elevate the customer experience as part of a strategic approach.