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Trust is Overrated

In All, Business, Marketing by Gene Shirokobrod

I’d like to think I’m a trustworthy person. If I’m told something in confidence, I keep it confident. If a business hires me for consulting I provide the service, which …

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Marketing like Disney

In All, Business, Marketing by Ben

Marketing is both an art and a science. And, I get asked all time, “what is marketing?” My answer: Creating demand. Marketing, at the most sophisticated levels, simply creates demand. While …