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Marketing like Disney

In All, Business, Marketing by Ben

Marketing is both an art and a science. And, I get asked all time, “what is marketing?” My answer: Creating demand. Marketing, at the most sophisticated levels, simply creates demand. While …

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September 11, 2015

In All, Lifestyle by Ben

Today is 9/11. 14 years ago, our world changed in the most profound of ways. Socially, economically, politically, intellectually, and ideologically, the way we connect and identify as humans changed …

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3 Truths of Being an Entrepreneur

In All, Business by Gene Shirokobrod

Being an entrepreneur is tough. From the outside looking in, i.e friends, family members and society to an extent, it’s a sweet gig. In conversation people often project their ambitions …