Author: Jordan Mather, Chief Growth Officer Want Google to send you ideal patients Every. Single. Day? Of course you do, that’s why you tried Google Ads and for one reason …
UpDoc Perspective: Storytelling with Clarity vs. Uncertainty
Continuing our Perspectives series on content marketing and brand narratives, today — CEO, Gene Shirokobrod shares about the burden of knowledge, the importance of clarity, and the precise way brands …
UpDoc Perspective: Top 4 Physical Therapy Industry Topics from PPS 2018
The annual Private Practice Section, APTA – PPS conference acts as a physical therapy business litmus test. This year, 4 themes jumped out. Watch Gene Shirokobrod and Dr. Ben Fung discuss and explain the major concepts. …
Parallel Tracking: A Digital Marketing Must Have For GOOGLE
Author: Jordan Mather, Chief Growth Officer Show Notes: Google Ads is the #1 referral source in the world. October 2018, Google announced that they will REQUIRE changes made on Google …
How To Get New Patients From Facebook
Author: Max Zirbel, Chief Innovation Officer Show Notes: Facebook is the #1 most utilized social media platform in the world, and, it’s not going to slow down any time soon. …
Are You Burning Out? [Survey Results]
Nearly a month ago, we put out a quick Facebook poll to see if clinicians in the rehab therapy space were at risk, or, even the active process of burning …
The 3 Rs Of Our Story Flow
Author: Gene Shirokobrod “We create content every day. It’s part of our DNA. We love it. That doesn’t mean it comes easy. We learned early in order to consistently produce …
Standing Above The Social Media Content Clutter
So, we’re heading into the 2nd half of conference season for Fall 2018. I had the privilege of speaking for the National Association of Rehabilitation Providers & Agencies (NARA), and, …
Consumer Facts: Word Of Mouth Marketing 2.0
Today’s article covers some striking consumer facts in how they shop for healthcare providers. So much of this flies in the face of what we, as healthcare providers, have agreed …
Fall Conference Seasons UpDate Part 1
There’s been a LOT of happenings during this first half of Fall 2018 conference season. There’s much uncertainty with looming disruption in healthcare. However, with all uncertain times, there exists …
2018 Top 40 Influencers Nomination Is OPEN!
YAAAAAAS! It is that time again — it’s time for YOU to nominate those who have been influencers for our profession and industry at large. We’ll keep this post simple. …
The Billion Dollar Question: Physical Therapy, If Not Now Then When?
I recently attended Ascend, WebPT’s annual conference for rehab professionals. This year was special because it was in conjunction with WebPT’s 10 year anniversary. Celebrating milestone anniversaries are perfect opportunities …
5 Ways To Elevate Your Company Culture
From the years of gathering job market data here at UpDoc Media… the talent surveys, our Amazon Best Selling Physical Therapy Industry Prospectus, and even in the launch of HIYER …
The Curious Place Innovation Goes To Die
It’s so sad and so true how easily innovation dies. Don’t believe me? How about a handful of top search result articles hailing from Forbes, Entrepreneur, et al? Linked in …
UpDoc Executive Wins 25 Under 25
Today we are thrilled to share that our own Chief Growth Officer and Health Snaps company President, Jordan Mather, is the recipient of Wisconsin Inno’s 25 under 25 award! “I …
Permission to Move: A Physical Therapist’s Secret Power
By Gene Shirokobrod I’ve evolved as a clinician more so in my approach to people than in my accumulation of techniques. I went from wanting to fix people to wanting …
5 Ways Blogging Prepared Me For Business
It wasn’t all that long ago that I was a casual kettlebell therapy blogger who was merely dabbling on Twitter and trying to find and otherwise connect with like minded …
HIYER by UpDoc: A Relationship Focused Career Connection
Introducing HIYER by UpDoc The team at UpDoc Media & UpDoc Inc. are absolutely thrilled introduce our brand new career connection platform: HIYER. You spend most of your life hours …
5 Marketing Mistakes That Will Stunt Your Growth
Marketing is something that is obviously a passion point for us at UpDoc. It’s a personal passion as well; why else would I have gotten a specialty track in marketing …
The 2018 Talent Acquisition REPORT
First off, the team at UpDoc Media wanted to extend our warmest and most appreciative THANK YOU — to all of you who participated in this 2018 talent survey. As …
5 Ways To Elevate Your Company Culture
From the years of gathering job market data here at UpDoc Media… the talent surveys, our Amazon Best Selling Physical Therapy Industry Prospectus, and even in the launch of HIYER …
The Curious Place Innovation Goes To Die
It’s so sad and so true how easily innovation dies. Don’t believe me? How about a handful of top search result articles hailing from Forbes, Entrepreneur, et al? Linked in …
HIYER by UpDoc: A Relationship Focused Career Connection
Introducing HIYER by UpDoc The team at UpDoc Media & UpDoc Inc. are absolutely thrilled introduce our brand new career connection platform: HIYER. You spend most of your life hours …
The 2018 Talent Acquisition REPORT
First off, the team at UpDoc Media wanted to extend our warmest and most appreciative THANK YOU — to all of you who participated in this 2018 talent survey. As …
The 2018 Talent Acquisition Survey
A few years back, we ran an epic talent acquisition survey which turned into a talent acquisition report — answering the ever common concerns of what talent is looking for, …
The UpDoc Media EMR Wishlist Survey Results
Welcome to the EMR Wishlist Survey Results, presented by UpDoc Media. Our team is thrilled and privileged to unveil this content piece as part of our Summer 2018 practice management, …
5 Things They Don’t Tell You About Management
A long while ago, I wrote a guest article called “Reflections as a Rehab Director” that continues to send email queries my way. During the time of that article, I …
How Much Money Is Your Practice Burning?
There are three primary areas we keep seeing where practices of all sizes lose money. The unfortunate truth of the matter is, these are areas with relatively simple fixes — …
The Inaugural Physical Therapy Payer Report
A little while back, the question was asked: How much do payers actually pay? After quite some time and just enough controversy for even asking that question… Here – We …
What Employers and Employees Wish You Knew
For a couple months now, we’ve been running this series called “Dear Employees… Dear Employers…” The content came together from an open letter anonymous survey. Today, we wanted to share …
5 Things in Physical Therapy We CANNOT Ignore Anymore
This post… has been a long time coming. It’s needed. It will not be comfortable. And, it shouldn’t be! If you’ve read any of the below posts… 3 Positive Culture …
The Job Market Pulse — CSM 2018 UpDate
It’s that time again…!!!!! TIME, for another Job Market Pulse UPDATE! In honor of CSM 2018 in New Orleans, we are pleased to release another update which includes comparisons of …
10 Walt Disney Quotes That Will Blow Your Business Mind
Last week, the 2nd week of February 2018, Gene and I hustled for an international consulting client in a marketing and business development intensive. This required much travel — and …
Dear Employees… Dear Employers
Looking for the open letter survey? Scroll all the way to the bottom! When we formed UpDoc Media, we went out with the purpose and tagline of “The Content You …
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have a well systematized strategy, you’ve no doubt begun …
The Job Market Pulse 2.0 — Winter 2017 UpDate
In Summer of 2015, UpDoc Media began its journey creating “content you need to know, delivered with clinical precision.” For blogs, the most popular topic at the time was: The …
10 Essential Interview Questions To Ask Employers
Job interviews are designed to go both ways. The employer is feeling out the prospective candidate for fit, just as much as the candidate should be investigating the company as …
PPS2017 — Windy City Recap
It’s been a year, already?! Yup. Things just move that fast, these days. Last year, the APTA’s Private Practice Section conference was held in Las Vegas — you can check …
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab director days; a quickly growing association, I was …
How To Build An All-Star Team
Attracting and retaining top talent has been a business frustration for ages, now. Moreover, growing that talent into a high performing team is yet another puzzle. Turnover is severely expensive, …
2018 Top 40 Influencers Nomination Is OPEN!
YAAAAAAS! It is that time again — it’s time for YOU to nominate those who have been influencers for our profession and industry at large. We’ll keep this post simple. …
UpDoc Executive Wins 25 Under 25
Today we are thrilled to share that our own Chief Growth Officer and Health Snaps company President, Jordan Mather, is the recipient of Wisconsin Inno’s 25 under 25 award! “I …
Untold Physio Stories (S6E7): An Unclassic Case of Overdoing It
Osgood-Schlatter is a condition that teenagers can have. Listen in Dr. Erson Religioso shareas a story of a teenage gymnast whose Osgood Schlatter may caused/aggravated by overdoing it. Please subscribe …
Fresh Perspectives: Practice What You Preach!
As a current DPT student and #fitnerdphysio, I value the importance of living a healthy lifestyle. This is as much for me as it is for my patients. Having been …
Cash Physical Therapy Q&A (Part 1)
Today, I am truly pleased to bring you this guest post; the first of its kind from a series of three, on a topic that has only gained in popularity: #CashPT. …
Top 5 Most Popular Therapy Insiders Podcasts
If you’ve been a Therapy Insiders podcast listener from the beginning, which is February 2013, you know there have been changes since we started. In the beginning it was two …
Are You Burning Out? [Survey Results]
Nearly a month ago, we put out a quick Facebook poll to see if clinicians in the rehab therapy space were at risk, or, even the active process of burning …
The Billion Dollar Question: Physical Therapy, If Not Now Then When?
I recently attended Ascend, WebPT’s annual conference for rehab professionals. This year was special because it was in conjunction with WebPT’s 10 year anniversary. Celebrating milestone anniversaries are perfect opportunities …
5 Ways Blogging Prepared Me For Business
It wasn’t all that long ago that I was a casual kettlebell therapy blogger who was merely dabbling on Twitter and trying to find and otherwise connect with like minded …
HIYER by UpDoc: A Relationship Focused Career Connection
Introducing HIYER by UpDoc The team at UpDoc Media & UpDoc Inc. are absolutely thrilled introduce our brand new career connection platform: HIYER. You spend most of your life hours …
Why Does Grad School Cost So Much?
It’s an unavoidable question. Why is school so expensive?! It isn’t a question of if it should be or what education and academia ought to be — let’s just talk …
CSM 2018: Secret Event
Are you going to be at Combined Sections Meeting (APTA CSM 2018) in New Orleans, this year? Would you like to join us for our annual secret meeting? This year, …
Top 10 Blog Posts of 2017
It’s been a big year on the UpDoc Media blog with many posts that were inspired… BY YOU! That’s right. The majority of our blog content comes from popular requests …
2017 Top 40 Influencers
This year, we are extremely pleased to share an entirely new section of our top influencers list: The New & Noteworthy. If you’re interested, you can check out last year’s …
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and Interventive Cardiology. As a UCSD Bioengineering alumni and …
Negotiating Your Salary in 3 Steps
1. Job(s) To Be Done (or, Done BETTER!) Everything in an employee-employer relationship as well as a business-to-consumer relationship has to to with a Unique Value Proposition (UVP). The UVP …
NEVER SETTLE: The Math Behind The Mindset
You’ve probably heard me say it before… Best advice I can give regarding careers. … 2nd best advice: Get #Mentorship. #linkinbio #linkinprofile … #physio #physiotherapy #physicaltherapy #physicaltherapist #ptfam #dptstudent #ptastudent …
The Future of Digital Media: Where Is It Going & What Can You Do About It?
There’s so much truth in this image! It’s not the only image of its type and phones have not been the only archetype represented by this technological trend. But… we’ll …
Inspiration, Confidence, Drive, Purpose & Passion
It’s a Monday. Usually, Monday mornings are a drudge of things to do. Still, every once in a while, someone reaches out and we both leave with inspiration. Yet, all …
Becoming a DOer 101: Tips from your Average Joe [Fresh Perspectives]
Meet Adam. Nice Guy. Tries Hard. LOVES the profession. Phil Kessel reference? Anyone?!? So you may be thinking to yourself, “Oh, just another overachieving, Type A, perfect student”. Hold up. …
5 Keys To Social Media Success
When everyone seems to have access and ability to produce digital media and share on social platforms, it’s easy to fall into the rut of “if everyone is special, that …
Why Making Everyone Happy Will Make You Fail
Especially in healthcare, there’s always this temptation to try and make everyone happy. However, this is one of the worst mistakes you could make; not just in healthcare, in your …
Bridging The Gap
In the last several weeks or so, I’ve noticed an increasing motif in social media chatter, private conversations, etc… and, it all centralizes on bridging “the gap,” linking the disconnect, …
10 Networking Tips For #APTACSM
Last year, APTA’s Combined Sections Meeting was a ton of fun. We shared our Pre-Flight Checklist, our California Love Perspectives, the post convention recap & reflections… all which ultimately culminated …
#PTfam: Cultivating The Family Win
I love hashtags. I really love hashtags. I love them, because they can be a descriptor, a verb, a phrase, an identifier… they’ve become their own grammatical structure in the …
Beyond The Clinic: A Blue Ocean For Physical Therapy
“Blue Ocean” is a business term, typically inferring an area of a market, profession, or industry that is largely unexplored, untapped, or uncontested — ripe, ready, and waiting for growth. While …
3 Google Ad Settings You Must Use (Or, You’ll Waste Money)
Author: Jordan Mather, Chief Growth Officer Want Google to send you ideal patients Every. Single. Day? Of course you do, that’s why you tried Google Ads and for one reason …
UpDoc Perspective: Storytelling with Clarity vs. Uncertainty
Continuing our Perspectives series on content marketing and brand narratives, today — CEO, Gene Shirokobrod shares about the burden of knowledge, the importance of clarity, and the precise way brands …
Parallel Tracking: A Digital Marketing Must Have For GOOGLE
Author: Jordan Mather, Chief Growth Officer Show Notes: Google Ads is the #1 referral source in the world. October 2018, Google announced that they will REQUIRE changes made on Google …
How To Get New Patients From Facebook
Author: Max Zirbel, Chief Innovation Officer Show Notes: Facebook is the #1 most utilized social media platform in the world, and, it’s not going to slow down any time soon. …
The 3 Rs Of Our Story Flow
Author: Gene Shirokobrod “We create content every day. It’s part of our DNA. We love it. That doesn’t mean it comes easy. We learned early in order to consistently produce …
Standing Above The Social Media Content Clutter
So, we’re heading into the 2nd half of conference season for Fall 2018. I had the privilege of speaking for the National Association of Rehabilitation Providers & Agencies (NARA), and, …
Consumer Facts: Word Of Mouth Marketing 2.0
Today’s article covers some striking consumer facts in how they shop for healthcare providers. So much of this flies in the face of what we, as healthcare providers, have agreed …
5 Ways Blogging Prepared Me For Business
It wasn’t all that long ago that I was a casual kettlebell therapy blogger who was merely dabbling on Twitter and trying to find and otherwise connect with like minded …
5 Marketing Mistakes That Will Stunt Your Growth
Marketing is something that is obviously a passion point for us at UpDoc. It’s a personal passion as well; why else would I have gotten a specialty track in marketing …
12 Marketing Blog Posts You NEED To Read
March Madness is about to begin for NCAA Basketball. And so, in celebration of such “madness,” we’re bringing our own “March Marketing Madness” in this special e-resource series. In this special collection of …
5 Marketing Predictions for 2018
For the last several years, I’ve been writing up predictions on what is to be expected for the year to come. Typically, I release these early in January of the …
The 4Rs of Every Killer Marketing Strategy
No matter your marketing tactics, overarching strategy, number of initiatives, utilized tactics, etc…. it all falls upon the 4Rs. Why? Because, the 4Rs are constants in marketing —AND— typically, the …
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment is getting capped… copays are going up… student …
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have a well systematized strategy, you’ve no doubt begun …
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab director days; a quickly growing association, I was …
3 Key Patient Facing Website Attributes
Websites. No one really expected websites and SEO to become of great concern in 2017… especially with 2013-2016 being such big years for social media marketing. Well, as with all …
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about what you should be now tracking, to ensure …
5 Essentials of Email Marketing
For years now, Email Marketing has been considered one of the best channels for marketing budget ROI. Why? Primarily, cost. It’s pretty much free to use, upwards of a few …
5 Steps To A Captivating Story
In a recent blog post, we talked about how digital media has finally reached this point of Content Clutter & what you can do about it. Combined with our discussions …
Inspiration, Confidence, Drive, Purpose & Passion
It’s a Monday. Usually, Monday mornings are a drudge of things to do. Still, every once in a while, someone reaches out and we both leave with inspiration. Yet, all …
UpDoc Perspective: Top 4 Physical Therapy Industry Topics from PPS 2018
The annual Private Practice Section, APTA – PPS conference acts as a physical therapy business litmus test. This year, 4 themes jumped out. Watch Gene Shirokobrod and Dr. Ben Fung discuss and explain the major concepts. …
Fall Conference Seasons UpDate Part 1
There’s been a LOT of happenings during this first half of Fall 2018 conference season. There’s much uncertainty with looming disruption in healthcare. However, with all uncertain times, there exists …
Permission to Move: A Physical Therapist’s Secret Power
By Gene Shirokobrod I’ve evolved as a clinician more so in my approach to people than in my accumulation of techniques. I went from wanting to fix people to wanting …
The Job Market Pulse: Year Two Report
We are PLEASED to announce that the Job Market Pulse, our open source data pool combining helpful salary information for all allied rehab therapy professions, goes live on August 1st, …
The UpDoc Media EMR Wishlist Survey Results
Welcome to the EMR Wishlist Survey Results, presented by UpDoc Media. Our team is thrilled and privileged to unveil this content piece as part of our Summer 2018 practice management, …
The Inaugural Physical Therapy Payer Report
A little while back, the question was asked: How much do payers actually pay? After quite some time and just enough controversy for even asking that question… Here – We …
The Population Health Interest Guide to CSM 2018
Today, we are pleased to share another Fresh Perspectives from Fresh PT, Mark Ciolek, on a growing passion point in Physical Therapy practice: Population Health. Take it away, Mark! “You are …
Graham Sessions 2018 Recap
Graham Sessions. It was supposed to sound like “Jam Sessions.” In any case, if you’re like me, you probably had no clue what Graham Sessions were until you saw some …
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment is getting capped… copays are going up… student …
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab director days; a quickly growing association, I was …
Things To Remember For Your First Clinical Rotation [Fresh Perspectives]
Today’s Fresh Perspectives comes from Caitlyn Crandall. Clinical rotations can be one of the most fun; yet, still… most stressful elements of becoming a licensed clinician. Let’s join her reflections, …
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about what you should be now tracking, to ensure …
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and Interventive Cardiology. As a UCSD Bioengineering alumni and …
Practice Compliance: A Rehab Clinical & Business Podcast Mini Series
Have you ever wondered if what you’re doing or being asked to do is even compliant with the standard of practice? This podcast mini series addresses just that, along with …
Know My Value PT Calculator
So… due to a Facebook LIVE broadcast gone cray cray — titled: “Why Physical Therapists Are Paid So Little,” the content in this post is here by popular request. I’m pleased …
PT Job Market FAQ (2017)
This one, is a constant. We’re always wondering what is “normal” in the job market. Funny enough, this is actually how we “got started” in terms of the UpDoc Media …
Bridging The Gap
In the last several weeks or so, I’ve noticed an increasing motif in social media chatter, private conversations, etc… and, it all centralizes on bridging “the gap,” linking the disconnect, …
Digital Marketing Pre-Launch Checklist
With so many clinical companies (from 100+ clinic enterprises to single mom-and-pop-shop), all drifting (some running like the plague) away from referral based marketing, the smart course of action is Direct …
APTA CSM 2017 CEO-Squared Podcast Episode
We had a special moment at CSM 2017 in San Antonio where we got to double up on CEOs and double up on podcasts… in video format, too! Enjoy! During …
10 Networking Tips For #APTACSM
Last year, APTA’s Combined Sections Meeting was a ton of fun. We shared our Pre-Flight Checklist, our California Love Perspectives, the post convention recap & reflections… all which ultimately culminated …
UpDoc Executive Wins 25 Under 25
Today we are thrilled to share that our own Chief Growth Officer and Health Snaps company President, Jordan Mather, is the recipient of Wisconsin Inno’s 25 under 25 award! “I …
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and Interventive Cardiology. As a UCSD Bioengineering alumni and …
Top 10 Blog Posts of 2016
Last year, we were honored to share with you our Top 10 Blog Posts of 2015. And, now… we are pleased to share with you our Top 10 for 2016! …
In Hand Health & Therapist Essentials
A sponsored review. In Hand Health is a unique platform combining patient engagement and provider communications as a healthcare portal, able to be leveraged strongly for continued care and telehealth on …
3 Production Principles You NEED To Know
Video is the future of digital media, and, it will certainly make up the majority of digital marketing going forward. Technology is finally at a point where video can be …
5 Tech Areas Physical Therapists Should Be Dominating
So, about a week back, a very interesting share was posted on the Doctors of Physical Therapy Student Facebook group about a GyroGlove and how it can help patients with …
Are you Listening to Respond or Understand?
The following is a guest post from Maggie Bergeron. She describes a situation most of us have been in and how she wants to do better. Take it away Maggie: …
Can Apple Lead Healthcare Innovation?
Innovation is a trendy buzzword. You might be reading this article because of it. Or maybe because it has to do with Apple. While I do not have to …