A long while ago, I wrote a guest article called “Reflections as a Rehab Director” that continues to send email queries my way. During the time of that article, I …
The Inaugural Physical Therapy Payer Report
A little while back, the question was asked: How much do payers actually pay? After quite some time and just enough controversy for even asking that question… Here – We …
What Employers and Employees Wish You Knew
For a couple months now, we’ve been running this series called “Dear Employees… Dear Employers…” The content came together from an open letter anonymous survey. Today, we wanted to share …
5 Things in Physical Therapy We CANNOT Ignore Anymore
This post… has been a long time coming. It’s needed. It will not be comfortable. And, it shouldn’t be! If you’ve read any of the below posts… 3 Positive Culture …
12 Marketing Blog Posts You NEED To Read
March Madness is about to begin for NCAA Basketball. And so, in celebration of such “madness,” we’re bringing our own “March Marketing Madness” in this special e-resource series. In this special collection of …
The Job Market Pulse — CSM 2018 UpDate
It’s that time again…!!!!! TIME, for another Job Market Pulse UPDATE! In honor of CSM 2018 in New Orleans, we are pleased to release another update which includes comparisons of …
10 Walt Disney Quotes That Will Blow Your Business Mind
Last week, the 2nd week of February 2018, Gene and I hustled for an international consulting client in a marketing and business development intensive. This required much travel — and …
The Population Health Interest Guide to CSM 2018
Today, we are pleased to share another Fresh Perspectives from Fresh PT, Mark Ciolek, on a growing passion point in Physical Therapy practice: Population Health. Take it away, Mark! “You are …
5 Marketing Predictions for 2018
For the last several years, I’ve been writing up predictions on what is to be expected for the year to come. Typically, I release these early in January of the …
CSM 2018: Secret Event
Are you going to be at Combined Sections Meeting (APTA CSM 2018) in New Orleans, this year? Would you like to join us for our annual secret meeting? This year, …
Dear Employees… Dear Employers
Looking for the open letter survey? Scroll all the way to the bottom! When we formed UpDoc Media, we went out with the purpose and tagline of “The Content You …
Graham Sessions 2018 Recap
Graham Sessions. It was supposed to sound like “Jam Sessions.” In any case, if you’re like me, you probably had no clue what Graham Sessions were until you saw some …
The 4Rs of Every Killer Marketing Strategy
No matter your marketing tactics, overarching strategy, number of initiatives, utilized tactics, etc…. it all falls upon the 4Rs. Why? Because, the 4Rs are constants in marketing —AND— typically, the …
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment is getting capped… copays are going up… student …
Top 10 Blog Posts of 2017
It’s been a big year on the UpDoc Media blog with many posts that were inspired… BY YOU! That’s right. The majority of our blog content comes from popular requests …
2017 Top 40 Influencers
This year, we are extremely pleased to share an entirely new section of our top influencers list: The New & Noteworthy. If you’re interested, you can check out last year’s …
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have a well systematized strategy, you’ve no doubt begun …
The Job Market Pulse 2.0 — Winter 2017 UpDate
In Summer of 2015, UpDoc Media began its journey creating “content you need to know, delivered with clinical precision.” For blogs, the most popular topic at the time was: The …
10 Essential Interview Questions To Ask Employers
Job interviews are designed to go both ways. The employer is feeling out the prospective candidate for fit, just as much as the candidate should be investigating the company as …
PPS2017 — Windy City Recap
It’s been a year, already?! Yup. Things just move that fast, these days. Last year, the APTA’s Private Practice Section conference was held in Las Vegas — you can check …
5 Things They Don’t Tell You About Management
A long while ago, I wrote a guest article called “Reflections as a Rehab Director” that continues to send email queries my way. During the time of that article, I …
How Much Money Is Your Practice Burning?
There are three primary areas we keep seeing where practices of all sizes lose money. The unfortunate truth of the matter is, these are areas with relatively simple fixes — …
The Inaugural Physical Therapy Payer Report
A little while back, the question was asked: How much do payers actually pay? After quite some time and just enough controversy for even asking that question… Here – We …
What Employers and Employees Wish You Knew
For a couple months now, we’ve been running this series called “Dear Employees… Dear Employers…” The content came together from an open letter anonymous survey. Today, we wanted to share …
5 Things in Physical Therapy We CANNOT Ignore Anymore
This post… has been a long time coming. It’s needed. It will not be comfortable. And, it shouldn’t be! If you’ve read any of the below posts… 3 Positive Culture …
The Job Market Pulse — CSM 2018 UpDate
It’s that time again…!!!!! TIME, for another Job Market Pulse UPDATE! In honor of CSM 2018 in New Orleans, we are pleased to release another update which includes comparisons of …
10 Walt Disney Quotes That Will Blow Your Business Mind
Last week, the 2nd week of February 2018, Gene and I hustled for an international consulting client in a marketing and business development intensive. This required much travel — and …
Dear Employees… Dear Employers
Looking for the open letter survey? Scroll all the way to the bottom! When we formed UpDoc Media, we went out with the purpose and tagline of “The Content You …
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have a well systematized strategy, you’ve no doubt begun …
The Job Market Pulse 2.0 — Winter 2017 UpDate
In Summer of 2015, UpDoc Media began its journey creating “content you need to know, delivered with clinical precision.” For blogs, the most popular topic at the time was: The …
10 Essential Interview Questions To Ask Employers
Job interviews are designed to go both ways. The employer is feeling out the prospective candidate for fit, just as much as the candidate should be investigating the company as …
PPS2017 — Windy City Recap
It’s been a year, already?! Yup. Things just move that fast, these days. Last year, the APTA’s Private Practice Section conference was held in Las Vegas — you can check …
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab director days; a quickly growing association, I was …
How To Build An All-Star Team
Attracting and retaining top talent has been a business frustration for ages, now. Moreover, growing that talent into a high performing team is yet another puzzle. Turnover is severely expensive, …
THE Job Market Pulse
In the Summer of 2015, we launched UpDoc Media’s first blog content series surrounding the physical therapy job market. The result: You crashed our website with too much traffic 😱! In …
This ONE Analysis Leads To Better Profits
Ages ago, during my corporate director days, I got put on the proverbial map by taking a sinking ship and making it the most profitable business unit in the area …
Two Critical Financial Gauges For Better Revenue
Numbers. It gets kind of a bad rap. “The numbers” is thrown around as if they are the bad guys and anyone who manages them are on the Dark Side. …
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about what you should be now tracking, to ensure …
5 Steps To A Captivating Story
In a recent blog post, we talked about how digital media has finally reached this point of Content Clutter & what you can do about it. Combined with our discussions …
Practice Compliance: A Rehab Clinical & Business Podcast Mini Series
Have you ever wondered if what you’re doing or being asked to do is even compliant with the standard of practice? This podcast mini series addresses just that, along with …
Top 10 Therapy Insiders Podcasts of 2016
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick …
Top 10 Blog Posts of 2016
Last year, we were honored to share with you our Top 10 Blog Posts of 2015. And, now… we are pleased to share with you our Top 10 for 2016! …
Fresh Perspectives: Physical Therapy as Prophylaxis
06PT as Prophylaxis: Forcing Injuries to take a DNS, Keeping Runners on the Start Line The thing that runners hate most in the world is being unable to run – …
Half-Yearly Top 5 Therapy Insiders Podcast Episodes
Did Your Favorite Therapy Insiders Podcast Episode Make It Into The Top 5? We love doing Therapy Insiders (TI) podcast. Why? You really have to ask? Ok, have it your …
Top 10 Therapy Insiders Podcasts of 2015
It’s that magical time of the year when everyone looks back at the past 12 months and reflects. We, at UpDoc Media, really enjoy what we do. Whether its making …
For the Love of Coffee
There are a few pleasures in life that you can partake in without consequences. Yea, that cupcake is delicious but packed with tons of sugar. Yea, that car is incredibly fun …
Are you Listening to Respond or Understand?
The following is a guest post from Maggie Bergeron. She describes a situation most of us have been in and how she wants to do better. Take it away Maggie: …
Announcements!
Big news, everyone! Exciting new things are happening here at UpDoc Media and we are very happy to announce two huge developments. First, the team at UpDoc Media is offering …
5 Practical Ways of Losing Weight FAST
Losing weight, being trim, lean, and fit. These are common goals in a day and age where weight has become a real problem on a global scale. And, for the …
CSM 2018: Secret Event
Are you going to be at Combined Sections Meeting (APTA CSM 2018) in New Orleans, this year? Would you like to join us for our annual secret meeting? This year, …
Top 10 Blog Posts of 2017
It’s been a big year on the UpDoc Media blog with many posts that were inspired… BY YOU! That’s right. The majority of our blog content comes from popular requests …
2017 Top 40 Influencers
This year, we are extremely pleased to share an entirely new section of our top influencers list: The New & Noteworthy. If you’re interested, you can check out last year’s …
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and Interventive Cardiology. As a UCSD Bioengineering alumni and …
Negotiating Your Salary in 3 Steps
1. Job(s) To Be Done (or, Done BETTER!) Everything in an employee-employer relationship as well as a business-to-consumer relationship has to to with a Unique Value Proposition (UVP). The UVP …
NEVER SETTLE: The Math Behind The Mindset
You’ve probably heard me say it before… Best advice I can give regarding careers. … 2nd best advice: Get #Mentorship. #linkinbio #linkinprofile … #physio #physiotherapy #physicaltherapy #physicaltherapist #ptfam #dptstudent #ptastudent …
The Future of Digital Media: Where Is It Going & What Can You Do About It?
There’s so much truth in this image! It’s not the only image of its type and phones have not been the only archetype represented by this technological trend. But… we’ll …
Inspiration, Confidence, Drive, Purpose & Passion
It’s a Monday. Usually, Monday mornings are a drudge of things to do. Still, every once in a while, someone reaches out and we both leave with inspiration. Yet, all …
Becoming a DOer 101: Tips from your Average Joe [Fresh Perspectives]
Meet Adam. Nice Guy. Tries Hard. LOVES the profession. Phil Kessel reference? Anyone?!? So you may be thinking to yourself, “Oh, just another overachieving, Type A, perfect student”. Hold up. …
5 Keys To Social Media Success
When everyone seems to have access and ability to produce digital media and share on social platforms, it’s easy to fall into the rut of “if everyone is special, that …
Why Making Everyone Happy Will Make You Fail
Especially in healthcare, there’s always this temptation to try and make everyone happy. However, this is one of the worst mistakes you could make; not just in healthcare, in your …
Bridging The Gap
In the last several weeks or so, I’ve noticed an increasing motif in social media chatter, private conversations, etc… and, it all centralizes on bridging “the gap,” linking the disconnect, …
10 Networking Tips For #APTACSM
Last year, APTA’s Combined Sections Meeting was a ton of fun. We shared our Pre-Flight Checklist, our California Love Perspectives, the post convention recap & reflections… all which ultimately culminated …
#PTfam: Cultivating The Family Win
I love hashtags. I really love hashtags. I love them, because they can be a descriptor, a verb, a phrase, an identifier… they’ve become their own grammatical structure in the …
Beyond The Clinic: A Blue Ocean For Physical Therapy
“Blue Ocean” is a business term, typically inferring an area of a market, profession, or industry that is largely unexplored, untapped, or uncontested — ripe, ready, and waiting for growth. While …
How To Grow A Following
Whether you are a student, new-grad #FreshPT, established professional, business owner, or find yourself within ranks of corporate management… building a following is a key first step to any semblance of …
Fresh Perspectives: My Biggest Takeaways from PT School
I’m pleased to one again introduce, Aimee Depelteau, NOW as a #FreshPT! Today, she shares another #FreshPerspectives with her biggest takeaways from PT school. Aimee… take it away! My Biggest …
Fresh Perspectives – Know Your Worth: More Money, More Happiness, More You
As you probably know, the accelerated physical therapy career path is a passion of mine… call it, even a pet peeve, in so far that I can not STAND IT …
7 Ways To Power Up 2017
We’re always interested in change, challenge, and committing ourselves to the best version we can be as the calendar starts back up at January 1. Well, here are seven ways …
2016 UpDoc Media Top 40 Influencers
2016. It’s been a crazy year. There have been a lot of changes, opportunities for growth, and challenges to overcome. It has also been an excellent year in the physical …
12 Marketing Blog Posts You NEED To Read
March Madness is about to begin for NCAA Basketball. And so, in celebration of such “madness,” we’re bringing our own “March Marketing Madness” in this special e-resource series. In this special collection of …
5 Marketing Predictions for 2018
For the last several years, I’ve been writing up predictions on what is to be expected for the year to come. Typically, I release these early in January of the …
The 4Rs of Every Killer Marketing Strategy
No matter your marketing tactics, overarching strategy, number of initiatives, utilized tactics, etc…. it all falls upon the 4Rs. Why? Because, the 4Rs are constants in marketing —AND— typically, the …
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment is getting capped… copays are going up… student …
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have a well systematized strategy, you’ve no doubt begun …
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab director days; a quickly growing association, I was …
3 Key Patient Facing Website Attributes
Websites. No one really expected websites and SEO to become of great concern in 2017… especially with 2013-2016 being such big years for social media marketing. Well, as with all …
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about what you should be now tracking, to ensure …
5 Essentials of Email Marketing
For years now, Email Marketing has been considered one of the best channels for marketing budget ROI. Why? Primarily, cost. It’s pretty much free to use, upwards of a few …
5 Steps To A Captivating Story
In a recent blog post, we talked about how digital media has finally reached this point of Content Clutter & what you can do about it. Combined with our discussions …
Inspiration, Confidence, Drive, Purpose & Passion
It’s a Monday. Usually, Monday mornings are a drudge of things to do. Still, every once in a while, someone reaches out and we both leave with inspiration. Yet, all …
5 Keys To Social Media Success
When everyone seems to have access and ability to produce digital media and share on social platforms, it’s easy to fall into the rut of “if everyone is special, that …
Getting Communities to Care About Physical Therapy [Fresh Perspectives]
Hello, Everyone! It’s Ben Fung (as indicated by Italics, for this blog post). I’m pleased to share this special Fresh Perspectives from UpDoc Media intern & Doctor of Physical Therapy …
Digital Marketing Pre-Launch Checklist
With so many clinical companies (from 100+ clinic enterprises to single mom-and-pop-shop), all drifting (some running like the plague) away from referral based marketing, the smart course of action is Direct …
Physical Therapy Business & Entrepreneur Accelerator Group
Are you looking for a group of like-minded, growth oriented physical therapy professions who want to up their game in business & entrepreneurship? Consider joining our Physical Therapy Business & …
How To Snapchat In 2 Minutes
Snapchat opened their IPO, yesterday, with a boost in 44%. For those who haven’t at least heard of or at least considered trying out Snapchat… the interest has certainly piqued. …
APTA CSM 2017 CEO-Squared Podcast Episode
We had a special moment at CSM 2017 in San Antonio where we got to double up on CEOs and double up on podcasts… in video format, too! Enjoy! During …
How To Grow A Following
Whether you are a student, new-grad #FreshPT, established professional, business owner, or find yourself within ranks of corporate management… building a following is a key first step to any semblance of …
Marketing for Physical Therapy in 2017
We talk a lot about marketing, here at UpDoc Media. (See below…) The Future of Digital Marketing 5 Reasons Content is DOMINATING Digital Marketing 5 Facts About Digital Marketing You …
Top 10 Therapy Insiders Podcasts of 2016
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick …
The Inaugural Physical Therapy Payer Report
A little while back, the question was asked: How much do payers actually pay? After quite some time and just enough controversy for even asking that question… Here – We …
The Population Health Interest Guide to CSM 2018
Today, we are pleased to share another Fresh Perspectives from Fresh PT, Mark Ciolek, on a growing passion point in Physical Therapy practice: Population Health. Take it away, Mark! “You are …
Graham Sessions 2018 Recap
Graham Sessions. It was supposed to sound like “Jam Sessions.” In any case, if you’re like me, you probably had no clue what Graham Sessions were until you saw some …
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment is getting capped… copays are going up… student …
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab director days; a quickly growing association, I was …
Things To Remember For Your First Clinical Rotation [Fresh Perspectives]
Today’s Fresh Perspectives comes from Caitlyn Crandall. Clinical rotations can be one of the most fun; yet, still… most stressful elements of becoming a licensed clinician. Let’s join her reflections, …
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about what you should be now tracking, to ensure …
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and Interventive Cardiology. As a UCSD Bioengineering alumni and …
Practice Compliance: A Rehab Clinical & Business Podcast Mini Series
Have you ever wondered if what you’re doing or being asked to do is even compliant with the standard of practice? This podcast mini series addresses just that, along with …
Know My Value PT Calculator
So… due to a Facebook LIVE broadcast gone cray cray — titled: “Why Physical Therapists Are Paid So Little,” the content in this post is here by popular request. I’m pleased …
PT Job Market FAQ (2017)
This one, is a constant. We’re always wondering what is “normal” in the job market. Funny enough, this is actually how we “got started” in terms of the UpDoc Media …
Bridging The Gap
In the last several weeks or so, I’ve noticed an increasing motif in social media chatter, private conversations, etc… and, it all centralizes on bridging “the gap,” linking the disconnect, …
Digital Marketing Pre-Launch Checklist
With so many clinical companies (from 100+ clinic enterprises to single mom-and-pop-shop), all drifting (some running like the plague) away from referral based marketing, the smart course of action is Direct …
APTA CSM 2017 CEO-Squared Podcast Episode
We had a special moment at CSM 2017 in San Antonio where we got to double up on CEOs and double up on podcasts… in video format, too! Enjoy! During …
10 Networking Tips For #APTACSM
Last year, APTA’s Combined Sections Meeting was a ton of fun. We shared our Pre-Flight Checklist, our California Love Perspectives, the post convention recap & reflections… all which ultimately culminated …
#PTfam: Cultivating The Family Win
I love hashtags. I really love hashtags. I love them, because they can be a descriptor, a verb, a phrase, an identifier… they’ve become their own grammatical structure in the …
Beyond The Clinic: A Blue Ocean For Physical Therapy
“Blue Ocean” is a business term, typically inferring an area of a market, profession, or industry that is largely unexplored, untapped, or uncontested — ripe, ready, and waiting for growth. While …
5 Negotiation Points That Will Make Them Smile
As ironic as it may seem, my career “heritage” as one might call it, hails from corporate America. I’m a former rehab director/corporate manager; and, from that perspective I’ve become a part …
Marketing for Physical Therapy in 2017
We talk a lot about marketing, here at UpDoc Media. (See below…) The Future of Digital Marketing 5 Reasons Content is DOMINATING Digital Marketing 5 Facts About Digital Marketing You …
Fresh Perspectives: My Biggest Takeaways from PT School
I’m pleased to one again introduce, Aimee Depelteau, NOW as a #FreshPT! Today, she shares another #FreshPerspectives with her biggest takeaways from PT school. Aimee… take it away! My Biggest …
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and Interventive Cardiology. As a UCSD Bioengineering alumni and …
Top 10 Blog Posts of 2016
Last year, we were honored to share with you our Top 10 Blog Posts of 2015. And, now… we are pleased to share with you our Top 10 for 2016! …
In Hand Health & Therapist Essentials
A sponsored review. In Hand Health is a unique platform combining patient engagement and provider communications as a healthcare portal, able to be leveraged strongly for continued care and telehealth on …
3 Production Principles You NEED To Know
Video is the future of digital media, and, it will certainly make up the majority of digital marketing going forward. Technology is finally at a point where video can be …
5 Tech Areas Physical Therapists Should Be Dominating
So, about a week back, a very interesting share was posted on the Doctors of Physical Therapy Student Facebook group about a GyroGlove and how it can help patients with …
Are you Listening to Respond or Understand?
The following is a guest post from Maggie Bergeron. She describes a situation most of us have been in and how she wants to do better. Take it away Maggie: …
Can Apple Lead Healthcare Innovation?
Innovation is a trendy buzzword. You might be reading this article because of it. Or maybe because it has to do with Apple. While I do not have to …
Untold Physio Stories (S6E7): An Unclassic Case of Overdoing It
Osgood-Schlatter is a condition that teenagers can have. Listen in Dr. Erson Religioso shareas a story of a teenage gymnast whose Osgood Schlatter may caused/aggravated by overdoing it. Please subscribe …
Fresh Perspectives: Practice What You Preach!
As a current DPT student and #fitnerdphysio, I value the importance of living a healthy lifestyle. This is as much for me as it is for my patients. Having been …
Cash Physical Therapy Q&A (Part 1)
Today, I am truly pleased to bring you this guest post; the first of its kind from a series of three, on a topic that has only gained in popularity: #CashPT. …
Top 5 Most Popular Therapy Insiders Podcasts
If you’ve been a Therapy Insiders podcast listener from the beginning, which is February 2013, you know there have been changes since we started. In the beginning it was two …
